Deployment Platforms are a category of software developed by third-party vendors that mimic the features and functionalities of Online Staffing firms, often offering the software as a white-labelled “app.” They typically include worker profiles and work history, automated (or semi-automated) assignment matching, self-selection of assignments through a website or app, candidate availability tracking and mobile check-in, and candidate and client ratings. In essence, they are software vendors that try to bring an “Uber-like” experience to a staffing firm’s clients and candidates.
The majority of Deployment Platforms focus on short-term, hourly or shift-based assignments, common in hospitality staffing, light industrial, retail, healthcare, and education. While the technology was originally built to mimic capabilities of Online Staffing firms that specialized in on-demand labor (e.g. BlueCrew, Wonolo, Jobble, et al), we categorize these firms as a sub-vertical of Tracking Systems, a category which includes Applicant Tracking Systems (ATS), Freelancer Management Systems (FMS), and Vendor Management Systems (VMS).
While Deployment Platforms bring marketplace technology to bear, from a staffing firm’s point of view, they function very much like a specialized middle-office software, with advanced scheduling, deployment, and workforce management capabilities. Further, these platforms often become one of (if not *the*) core systems staffing firms use to operate their business once implemented. Last, these tools (except when used as standalone solutions) are deeply integrated into staffing firm’s systems of record.
There are almost always three interconnected components to a deployment platform:
All three of these interconnected components communicate in (virtually) real-time. For example, if a candidate updated their availability in their mobile app a recruiter in the admin module would see the change immediately. For more information about deployment platforms, download the full report “Ecosystems Insights: Deployment Platforms.” (Free for Members via the TTL Member Portal).